Glamourise it, Energise it!

All of us have some idea or the other about what is ‘cool’. Or rather, what is ‘cool’ according to us.  But more often than not, as we go about meeting more and more people, ‘our cool’ gets lost somewhere and ‘their cool’ takes centre stage. We start changing ourselves to, what’s the phrase, fit in. We try and analyse what makes the other person ‘cool’ and follow in his/her footsteps.

It is here that we make the biggest mistake. We don’t realize the fact that the ‘cool’ person is ‘cool’ because they are following "their idea of cool". So when they do whatever it is that makes them cool, they do it with all the energy that they have. All of us know one person or the other who is extremely lazy and yet is considered ‘cool’ by his friends. Even being lazy takes a lot of energy. You need to be prepared to finish tasks in lesser time than others as you were lazy enough not to start earlier. You need to have the energy to listen to everyone’s “If only you had done this before” when all you want is to finish the work and relax. So if you find a lazy person “cool”, it’s not lack of energy that makes his/her personality that makes it so, rather it’s the opposite.

Taking the same ‘lazy people’ (no offence to the lazy ones, as I am one of them, not having posted in the blog since more than a month) example forward, one more thing that we can notice is that they (or rather I should say, we) are happy with what the way they do things, taking pride in their methods to the extent that their so called ‘lack of energy’ becomes glamourous and infectious.

I would end by taking the example of the iphone launch press conferences. For those who have seen both Steve Jobs’ press interactions and Tim Cook’s, what I find is the former had not only energized the event, but also glamourised it with little ‘cool’ things so much so that people still miss his trademark style of introducing the new Iphone and his turtlenecks. If Tim Cooks would try to copy him, he couldn’t do anything worse because he would not have Jobs’ energy and glamour as it would not be ‘his cool’ but Jobs’.

In this world crowded with so many ‘cools’, I wish you find ‘your cool’. Once you find it, Energising it and Glamourising it will happen on its own.

P.S – Lazy people may be cool, “laziness never is”.